Alfa Romeo turns 111, four days of celebration at the Arese Museum: the program

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Happy birthday Alfa Romeo: in 2021 the brand turns 111, an important milestone that it has decided to celebrate with a four-day event in the Historical Museum of Arese, which houses the most significant models in its history.

It was June 24, 1910 when the Anonima Lombarda Fabbrica Automobili was born in Milan, which became Alfa Romeo in 1918 after the acquisition by the Campania engineer and entrepreneur Nicola Romeo, and since then a long way has been covered.

Alfa Romeo birthday, the program of celebrations

The celebrations will therefore begin on Thursday 24 June starting at 10 with the traditional parade open to all owners of an Alfa Romeo, of any model and seniority, who will be able to parade with their cars on the internal track of the complex.

The theme of the parade (and of all four days) will be the tribute to Alfa red, the color that has always distinguished the Alfa Romeo cars to the point of becoming an integral part of Alfa Romeo’s DNA. Visitors will be invited to wear something red, and red masks will also be distributed free of charge at the entrance to celebrate the myth in safety.

The 24th will be a special day in particular for the first buyers of Giulia Gta and Gtam, as the first examples of these cars will be delivered, produced in only 500 numbered units, supercars equipped with an enhanced version of the 2.9 V6 Bi-Turbo 540 engine. CV. Customers can then, at 12, go directly to the track for an exclusive parade and participate in an exclusive thematic visit of the museum specially prepared.

This will be followed by a parade reserved for the Alfa Romeo Clubs, who are also invited to participate in a meeting dedicated to the presentation of the Museum’s calendar of activities. Two parades will take place every day (at 10 and 17), and to participate it is essential to register at the email address

Furthermore, for those who love Formula 1 racing cars, at the Museum they will be able to experience live the approach path to the Austrian GP with free practice, qualifying and the race broadcast live on a large screen. The Alfa Romeo Racing Orlen single-seater show car will be on display throughout the period and on Friday 25th there will be an exclusive moment, with limited seats, during which guests will be able to meet the team drivers, Kimi Raikkonen and Antonio Giovinazzi, in connection with the Spielberg circuit.

Saturday 26 and Sunday 27 will instead be days dedicated to the history of the brand, with two conferences dedicated to the first ALFA victory (Modena, 1911, Competition of Regularity) and to the characteristics of the Concept 4C, the prototype of the supercar designed by the Alfa Romeo Style Center in 2011. At the end of the conference, 4C owners are invited to parade their cars on the internal track.

It is also possible to visit the exhibition “Sea horses”, which explores a fascinating and lesser known chapter in Alfa Romeo history, the use of the Biscione engines in the nautical sector: from racing to transport, from military to fishing vehicles. Every day from 10 to 18 – opening hours of the museum – it will also be possible to visit the “behind the scenes”, by booking a guided tour of the Collection, the two floors of the deposits where cars, engines, trophies, chassis and others are kept materials that are not normally exposed to the public.

At the weekend there are also activities for groups and families: from the creative workshop for children scheduled for Saturday 26th at 3pm, to the Treasure Hunt on Sunday 27th June at 4.30pm. The complete program is available on the website at this link and all the activities are included in the entrance ticket. It is necessary to book by writing to

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