David Beckham invests in the electric market and acquires the shares of Lunaz, the British company founded in 2018 by entrepreneur David Lorenz and technical director Jon Hilton, three-time F1 world champion.
Lunaz specializes in converting cars with combustion engines to zero-emission electric cars using an in-house developed powertrain. The peculiarity is the choice of vehicles subjected to “overhaul”: British excellences such as Land Rover, Rolls-Royce, Bentley and Jaguar, classic cars that have become electric, entered the Lunaz garage.
Beckham bought 10% of the company, joining those who had invested in it before him, the Reuben and Dellal and Barclay families, just to name a few: “Lunaz represents the best of British ingenuity in both technology and design – has said the former soccer champion – I was drawn to their work of restoring some of the finest classic cars through upcycling and electrification. David Lorenz and his engineering team are building something very special and I can’t wait to be part of their growth. “
The company plans to expand the business also to commercial vehicles and fleets: “Upcycling represents a sustainable alternative to replacement – explained Lorenz – Our approach will save capital for fleet operators by drastically reducing waste in pushing global towards decarbonisation. There is evidence everywhere in the global economy that liability and marketability are no longer mutually exclusive. This commitment on the part of high-level investors is testimony to Lunaz’s path towards defining the market for regeneration and conversion to clean air engines ».
Lunaz’s expansion plans include starting with the conversion of large industrial vehicles, including garbage trucks, with a process that takes advantage of Lunaz’s modular powertrain and is capable of extending vehicle life by 70%. allowing companies to reduce fleet management and fleet renewal costs.