Thirty volunteers, employees of BMW Motorrad Italia and members of the Federclub, donated their time to the Diversamente Disabili association to develop a session of driving courses dedicated to motorcyclists with disabilities. The event took place in Cervesina, on the “Tazio Nuvolari” circuit. The will of appointments like this is to allow people with disabilities to get closer or closer to the bike, overcoming their disability. Initiative supported by BMW Italia through the “SpecialMente” corporate social responsibility project, already active for several years.
During these courses, which use specifically modified motorcycles and certified instructors, theory alternates with practice and participants are grouped according to specific physical needs and then assigned to the instructor who teaches them to use the motorcycles in complete safety. “In the team of Di.Di. there are also instructors who in turn have suffered accidents that have caused them disabilities, thus giving a significant added value for an optimal psycho-didactic approach ”, explains BMW Italia.
“When we thought of declining the BMW Motorrad philosophy in terms of corporate social responsibility – said Roberto Olivi, Director of Institutional Relations and Communication of BMW Italy – it came spontaneously to adapt our claim, making it become” Make Life an inclusive Ride “. The day in Cervesina testifies exactly to this philosophy: the desire to get involved in the first person, to be together with these people who have a disability and help them to go beyond the limits, living a memorable day for all the participants.
We saw in action one of the concepts we learned from our brand ambassador Alessandro Zanardi: that of residual talent. The guys we saw on the track used their residual abilities to do incredible things on the track, adopting that proactive and constructive attitude that allows us to overcome even difficulties and constraints that seemed insurmountable ”.