Electric seduction according to Ford: petrol essence for the nostalgic of internal combustion engines

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It is a short step from Chanel n ° 5 perfume to Euro 6 petrol essence. Ford, one of the pioneers of the car, has decided to seduce the nostalgic of cars with a heat engine who opt for an electric model with a specific fragrance inspired by “green”. This is the Mach-Eau, which takes its name from the zero-emission Mustang, the Mach-E GT, and from the water (eau in French). The perfume, informs a note from the Blue Oval, was created «in synergy with the renowned company Olfiction, with ingredients that bring distinctive characteristics to its creation process».
Ford explained that it is a “premium fragrance”, also developed together with Pia Long, associate perfumer of the British Society of Perfumers. The American manufacturer has taken advantage of a survey according to which one in five motorists say that the smell of gasoline is the element that they would miss the most when shifting to an electric vehicle.

Not only that: at least 70% say that, to some extent, they would even miss it. Gasoline fumes are a classic when refueling at the pump, but it is a novelty that there are also those who fear feeling a sense of nostalgia. Research shows, in part also understandably, that its smell is more popular than that of wine and cheese. A little less understandably, especially now that ebooks are in vogue and you can read everything on tablets, the “potion” of gasoline has the same popularity as the smell of new books.

The petrol essence was presented a few days ago at the Goodwood Festival of Speed, in the United Kingdom. The idea is not to make drivers who opt for an electric car miss the lack of such a familiar look, in the case of Ford the Mustang Mach-E GT. «Mach-Eau – explains the Blue Oval – was born to please the nose of anyone who wears it; a high-end fragrance that blends a smoky aroma, notes that evoke the smell of rubber and also an element reminiscent of the animal world ». Other “ingredients” used in addition to benzaldehyde, which resembles almonds, and para-cresol, are blue ginger, lavender, geranium and sandalwood.

If anything, it is curious that while the car with 487 hp and 860 Nm of torque (from 0 to 100 in 3.7 seconds) can already be ordered, the perfume is not available for purchase. Ford’s provocation is part of the project to dispel commonplaces about electric cars. The goal is “to convince fans of traditional cars about the potential of this alternative”.

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