Hyundai and Giugiaro team up to recreate the 1974 Pony Coupe

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Resurrect the historic 1974 Hyundai Pony Coupe Concept, giving it new lifeblood: an ambitious goal that the Korean manufacturer wants to pursue by joining forces with the Italian design studio GFG Style, founded by Giorgetto and Fabrizio Giugiaro. The original car had been designed at the time by Giorgetto for the debut of the Hyundai brand at the 1974 Turin Motor Show. The rebuilt concept car will be presented next spring.


“I designed the Hyundai Pony when I was still a young designer at the beginning of my career,” explains Giugiaro: “I felt very proud to have been commissioned to create a vehicle for a company and a country that were about to challenge a fiercely competitive global market. Now I am deeply honored that Hyundai has asked me to rebuild it for posterity, to celebrate the heritage of the brand”. At that time, there was no automotive design and styling expertise in Korea. That’s why the founder of the company commissioned Giugiaro to design, develop and build five prototypes, one of which was a coupe, the same one that would promote the brand’s debut on the global market.


“With its pointed front end, circular headlights and origami-like geometric lines, the Pony Coupe was intended for the North American and European markets, but Hyundai canceled the project in 1981, shortly before series production began, due to caused by the oil crisis and the global economic recession,” says the parent company: “Although the concept remained an unfinished dream at the time, its bold spirit helped kick-start the Korean auto industry.” The design of the Hyundai Pony Coupe Concept was also a source of inspiration for Giugiaro’s work on the 1983 DeLorean DMC 12, made globally famous by the film saga “Back to the Future”.


“We are absolutely thrilled to welcome Giorgetto and Fabrizio to Seoul for this precious occasion and look forward to collaborating with them and GFG Style on this extraordinary design project,” said Luc Donckerwolke, Chief Creative Officer of Hyundai Motor Group: “ It is an initiative that has a historical value and represents an intercultural exchange that could pave the way for further collaborations in the future”.

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