Hyundai and the Italian market, the electric challenge and technological neutrality

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After four intense days – from 10 to 13 June 2021 – the first edition of the Milano Monza Motor Show ended, where Hyundai exhibited two previews for the Italian public. The new Ioniq 5, a 100% electric crossover and the Bayon, a B-SUV that is positioned below the Kona with simplified contents and a more accessible price. In addition, visitors to the MiMo were able to test drive the Kona Electric (the best-selling electric SUV in Italy in 2020) and the brand new plug-in hybrid versions of the Santa Fe and Tucson. For us, however, the Milanese event was an opportunity to talk to Andrea Crespi, who has been at the helm of the Italian branch of Hyundai for eight years “Thanks to the Milano Monza Open Air Motor Show we are returning to participate in an event in presence and total safety. This Duomo is a perfect setting for cars, especially ours which in recent years have constantly reduced emissions “, says Crespi with satisfaction.

Simon Palfrader

We then talked with Andrea Crespi about technology and the vision of the future of the Korean brand “To date we are the only car brand that produces and sells all the electrified technologies available today, starting from the mild hybrid, then moving on to full and plug- in hybrid, up to electric and hydrogen. All this without forgetting the classic thermal engines and those fueled by LPG “continues Crespi who then focuses on the Ioniq 5” It is the first model of the new Ioniq family and was born on the E platform -GMP designed exclusively for electric propulsion. The batteries are located in the center between the two axles, the bottom is flat, the weights are balanced and with the three-meter wheelbase the space on board is considerable “. The Ioniq 5 uses an 800 Volt electrical system and supports up to 350 kW of charging power, while the WLTP-approved range is 481 km. Its original design derives from that of the “45” concept presented at the 2019 Frankfurt Motor Show.

Fabrizio Nannini PHOTOGRAPHY

The name was due to the years passed since 1974, when Giurgetto Giugiaro’s pencil designed the Hyundai Pony Coupé Concept. Returning to the present, we also talked with Andrea Crespi about the current market situation “2020 was paradoxical, because at the beginning there was a great negative impact due to the pandemic, but then the incentive boost made the difference, extending this trail also in the first months of 2021. Then with the exhaustion of funds, the scenario became bleak “recalls Crespi, who then reflects” The updated data show that demand is falling for some market slices and then we must add the crisis of chip that creates a lack of components. At Hyundai we still have many cars ready for delivery and we are able to sustain the demand. However I think that the automotive world of planning its objectives better and moving more strategically. But it is necessary to make a common front to present our requests to the institutions “.

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