Jeep, Fiat and Ram join forces with Red – founded by Bono and Bobby Shriver in 2006 to transform companies into a weapon in the fight against AIDS – to face pandemics through the launch of new special series, called “Red” , who will support the work of the Global Fund (to date, Red has raised just under $ 700 million for the Global Fund, helping more than 220 million people) with over $ 4 million over the next three years.
“This partnership with Fiat, Jeep and Ram is a powerful tool in Red’s hands for the fight against pandemics and the indifference that feeds them. It is difficult to believe that 15 years after Red’s founding we are now fighting against another virus, but it is even harder to see how the “virus” of injustice, which has always characterized the AIDS pandemic, still persists during Covid ” , said Bono, co-founder Red: “Less than 5% of the population in Africa is fully vaccinated, while vaccines proliferate in Europe and America. We must do more, and fast, to support the hundreds of millions of people who still do not have access to vaccines, treatments or do not have enough protective equipment. Because as long as this pandemic is not defeated everywhere, no one will be able to feel safe anywhere “.
“As the first ever automotive brands to join forces with Red, a leader in the global fight against pandemics, our immediate goal is to launch a call-to-action to help tackle these global health emergencies, including Covid-19,” he said. stated Olivier François, Stellantis Global Chief Marketing Officer: “This amplification marketing plan aims to achieve through our three unique brands greater impact, greater value, greater knowledge for this partnership globally, and will enable us to transform four million dollars into something much bigger over the next three years. “
“This is Red’s 15th anniversary and we couldn’t be more proud to launch such an exciting partnership for the next few years. The global reach and creative energy that all of this will produce in the fight against Covid and AIDS is exactly what it takes to help us put an end to the devastating impact of these diseases on millions of people. We are deeply grateful to the many teams that have made possible the launch of this project and its effects in the future, ”said Jennifer Lotito, President and Chief Operating Officer of Red.
“We are incredibly grateful to Red for creating this valuable partnership with Fiat, Jeep and Ram,” said Peter Sands, Executive Director of the Global Fund: “At a time when the Covid-19 pandemic threatens to derail the progress made in the fight against HIV, this new collaboration will help us provide more communities with the support they need to defeat Covid-19, and protect the progress made against HIV ”. During the three-year commitment, the Jeep, Ram and Fiat brands will offer customers numerous opportunities to support the fight against the pandemic.