The Piaggio Group announced the collaboration with Justin Bieber almost a year and a half ago and today it has presented the results.
From the meeting of two undisputed pop icons, Justin Bieber x Vespa was born, a limited series that can be pre-ordered online from April 20 at a price of around 6,000 euros (not yet formalized). The collaboration with Justin Bieber is not an isolated initiative for the Pontedera brand, which in the past has already collaborated with artists, stylists and designers from all over the world. In recent years, big names such as Giorgio Armani, Christian Dior and Sean Wotherspoon have merged their style with that of the Vespa, creating exclusive collections and products.
“The first time I rode a Vespa was somewhere in Europe, probably London or Paris. I remember seeing a Vespa and thinking: I want to drive one! A unique experience. The wind blowing through my hair, the incredible feeling of freedom… it was fun ”said Justin Bieber, who then added“ Collaborating with such an iconic brand is really cool. Having the ability to express myself, be it through art, music, images or aesthetics, by creating something out of nothing, is a part of me. Because the goal, in creation and design, is always to give your personal touch to things “.
The Justin Bieber x Vespa was personally designed by the Canadian singer, who chose monochrome as a basic stylistic concept. The starting point is the Vespa Sprint, in which the color white dominates, from the saddle to the grips up to the 12-inch wheels. The brand logo and the flames drawn on the body are tone-on-tone. This special Vespa can be chosen in 50, 125 and 150cc engines that characterize the rest of the range.
The set-up includes the TFT color multifunction display that connects to all the functions of the smartphone, while the offer is completed by a collection of dedicated accessories.