The Lancia brand with Alberta Ferretti promotes a campaign against violence against women, creating “Punch”, a commercial (also visible on Youtube) starring the actress Cristiana Capotondi, who has always been involved in social projects created by Armando Testa with music by Flavio Ibba.Images that reveal a harsh reality, behind glittering appearances, as a warning to observe, understand, not stop at the surface of a phenomenon that is often hidden behind silences and fears. “For us at Lancia – explains the CEO, Luca Napolitano – it means making a big voice, taking concrete action against all forms of violence. We wondered if this was the right moment to underline a recurring drama and we decided yes”
00:32
