Mazda accelerates on electric. But without forgetting the driving pleasure

Cars News

Pictures are said to be worth a thousand words. That’s why, alongside its new electrification strategy, Mazda has unveiled an all-new sports coupe. A prototype with essential and tapered lines, of which however no technical details of any kind have been released. An electric sports car? A taste of the next generation MX-5? A revival of the RX-8? We don’t know.

Whatever the meaning of the coupe in question, however, its message seems to be clear: like its competitors, the Hiroshima manufacturer must accelerate on electrification; but the latter will not detract from driving pleasure. Meanwhile, the Japanese brand has announced an update of its strategic plan to 2030.


At the base is an acceleration of the electrification of the product range, made up of electric and plug-in hybrid models. Models such as the MX-30, the CX-60 Plug-in Hybrid (recently launched and sold in over 20,000 units) and the MX-30 R-EV, equipped with a rotary heat engine as a range extender, are part of this drive to the traction mechanics, powered by battery. The list of future electrified products includes the CX-80 large SUV with three rows of seats.

“From 2025 to 2027, as regulations become more stringent, especially in Europe, Mazda will continue to build the components of its range necessary for the transition towards electrification”, promises from the Italian branch of the brand: “This will include both the refinement and use of Mazda’s multiple electrification and manufacturing technologies, and the global rollout of new battery electric vehicles.” While the development of driver assistance technologies will continue: the goal is to achieve zero fatal accidents caused by any new Mazda by 2040.

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