With the return of the events in attendance, the variegated world of cars has also returned to organize rallies of all kinds, such as the Mini Big Love Days. A free event dedicated to the little Anglo-German girl organized last weekend at the Varano De ‘Melegari racetrack, in the province of Parma. To participate, it was sufficient to register on the dedicated website and then again on site to participate in the Saturday evening concert – presented by Radio 105 – in which Lo Stato Sociale, Sottotono, Fasma and Nyv followed one another, ranging between three musical genres , from hip hop to pop, up to indie. Unfortunately, the weather did not give a big less and, thanks to the first cold and some storms, the maximum capacity (dictated by the Covid-19 regulations) of 2,500 people was not reached. Not bad, because those present were able to experience a very interesting weekend.
The mantra of the event was to touch the different souls of the Mini first hand, living an experience in which action was at the center of everything, according to the motto: Eat. Mini. Loves. Thus in the paddock stood the Big Love Village, from which four areas – Urban, Style, Adrenaline, Journey – opened, each with two dedicated food trucks, installations with lifestyle activities and areas dedicated to driving, with different types of routes.
Urban, more metropolitan with Mini Full Electric as ambassador, together with the Vinyl Store and an area dedicated to Arcade video games. The Style dedicated to design, with the Mini Vision Urbanaut and the Mini Strip on display, two concepts that anticipate the future of mobility. Here you could also play padel, while the Adrenaline area was dedicated to speed lovers who could try the Mini John Cooper Works on the track. Finally, in the Jurney area, the Mini Countryman ALL4 could be taken on an off-road route.
“We really wanted to go back to doing something all together. So, after going through a particular period that led us to postpone the organization last year, this year we were able to confirm the Mini Big Love Days exactly as we had them. imagined: engaging and exciting, for everyone.
Whether they are lovers of our brand and our cars, or people who simply want to be together, everyone was welcome in this two days of fun and passion “said Stefano Ronzoni, Director of MINI Italy. At the Mini Big Love Days there is there were also many children, of all ages, who enjoyed themselves on a very high four-lane slide and with a series of other games. Other experiences involved Biosphera, the energy-independent sustainability house and Poldo Rescue, the association that collaboration with Mini takes care of less fortunate dogs.
