There are 10 logos that, from 1850 until today, Peugeot has adopted over the course of its history, that of the oldest car brand in the world still in business. Now the eleventh makes its debut, born from the creativity of the Peugeot Design Lab and designed to seal the growth of the brand’s positioning.
The first model to show off the new image will be the 308, the two-volume medium ready to be renewed from top to bottom over the course of the year. “The new logo embodies what Peugeot meant yesterday, what it means today and what it will mean tomorrow”, triumphantly claims the French company.
At the same time as the new logo, Peugeot launches a brand new lifestyle collection, made up of clothing, leather goods, fashion accessories, electronic accessories, tableware, stationery, packaging, models. A way to attract customers even more to the house of the Lion.
