While for many manufacturers producing 6,000 cars is a daily activity, for Rolls-Royce this figure represents an annual record. In 2022, in fact, for the first time the British company exceeded 6,000 cars sold. “We are not and never will be a volume-conscious builder. Special and customized models are increasingly in demand and their orders have reached record levels, while customer requests become more and more imaginative and technically complex. These are challenges that we are happy to accept and, after all, our customers now pay at least half a million euros for their car. It is a success that comes from afar: Goodwood has been our headquarters for twenty years and in this period we have transformed our production, meeting the wishes of customers” said the CEO of Rolls-Royce Torsten Müller-Ötvös commenting on the 2022 results .
Speaking of numbers, last year Rolls-Royce delivered 6,021 cars in over fifty countries, an increase of 8% compared to 2021. Furthermore, the value of Bespoke orders – Rolls-Royce’s personalization program – reached highest level ever and the Middle East was the area that requested the most. In this regard, the British brand has opened a Private Office in Dubai – the first not located in Goodwood – where access is by invitation only. More will be opened in the coming months. In absolute terms, on the other hand, the American market is the one where the most Rolls-Royces are sold, followed by the Chinese one. As far as Europe is concerned, however, the British and German markets achieved record results.
Speaking of the individual models, the Cullinan SUV remains the most requested, while the pre-orders of the electric Specter have exceeded the rosiest expectations of the British management. All of this commercial success has also had a positive impact on jobs, as Rolls-Royce hired 150 new workers in 2022, bringing its workforce to around 2,500. A number expected to grow in the coming years “We have purchased land east of the existing site to expand, modernize and upgrade the facilities, mainly to increase the capacity to make Bespoke models”.