Internationalization, electrification and digitalization: these are the cornerstones of Skoda’s new corporate strategy, which aims to become one of the five best-selling brands in Europe by 2030, as well as a leading European brand in India, Russia and North Africa.
“With our new ‘Next level -Skoda strategy 2030’ plan, we provide details of how we will successfully guide Skoda through the transformation process, with the aim of reaching 2030 in an even stronger position than today. The brand has incredible potential, ”said Skoda CEO Thomas Schäfer in an official statement.
These objectives will be achieved by further strengthening the brand’s position in the entry-level segments. In addition, the product portfolio will be expanded to include at least three other fully electric models debuting by 2030, all of which will be positioned below the first 100% electric Enyaq iV SUV, both in terms of price and size. Skoda aims to sell a 50-70% share of all-electric models in Europe, depending on market developments, by the end of the decade.
“To ensure that Skoda and its domestic market, the Czech Republic, are strengthened by the transformation process, the company is working with partners to transform the country into an electro-mobility hub. Specifically, by 2030 components for electrified vehicles and electric vehicles will be produced in all three of the company’s Bohemian plants ”, reads an official note.
In addition, Skoda has set stricter environmental targets, such as reducing fleet emissions by more than 50% compared to 2020 and, starting in 2030, it will produce carbon-neutral vehicles at all domestic and Indian plants. Finally, the brand is aiming for cost leadership among key European competitors, along with a sustainable return on sales of at least 8%.
