Stellantis redesigns the future of its many brands in an electric way. By 2030, 70% of the cars sold in Europe by the group will be “Lev”, or plug-in hybrid or pure electric (pure electric will represent 80% of Lev sales, explained CEO Carlos Tavares). During the EV Day 2021, the company released the new slogans that will accompany the 14 brands in the transition to electric and that “express the approach to electrification of each of them”. Here they are:
● Abarth – “Heating Up People, But Not the Planet”
● Alfa Romeo – “From 2024, Alfa Becomes Alfa e-Romeo” (From 2024, Alfa Romeo becomes Alfa e-Romeo)
● Chrysler – “Clean Technology for a New Generation of Families”
● Citroën – “Citroën Electric: Well-Being for All!” (Citroen electric, well-being for all)
● Dodge – “Tear Up the Streets … Not the Planet”
● DS Automobiles – “The Art of Travel, Magnified”
● Fiat – “It’s Only Green When It’s Green for All” (it’s green only when it’s gren for everyone)
[[(gele.Finegil.StandardArticle2014v1) Il numero uno Olivier François: “Facciamo all-in, come abbiamo fatto con la nuova 500”]]
● Jeep – “Zero Emission Freedom”
● Lancia – “The Most Elegant Way to Protect the Planet” (the most elegant way to protect the planet)
● Maserati – “The Best in Performance Luxury, Electrified”
● Opel / Vauxhall – “Green is the New Cool” (green is the new cool)
● Peugeot – “Turning Sustainable Mobility into Quality Time” (we transform sustainable mobility into quality time)
● Ram – “Built to Serve a Sustainable Planet” (built to serve a sustainable planet)
● Commercial Vehicles – “The Global Leader in e-Commercial Vehicles” (the global leader in electric commercial vehicles)
In the evening, Alfa Romeo released a note: “Alfa e-Romeo is not the name of the electrification program and the brand will not change its name. Alfa e-Romeo indicates our commitment to electrification: Alfa Romeo will launch its first electric in 2024 “
