Tesla Model 3 on the roof of Europe in September, the “first time” of an electric and a car not produced locally

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Tesla smashes one record after another. According to the calculations of the company Jato Dynamics, in September the Model 3 was the best-selling car in the main 26 markets of the Old Continent (Austria, Belgium, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Greece, Hungary, Ireland , Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom). It is the first time that an electric car has climbed onto the automotive roof of Europe, but it is also the first time that a car not manufactured outside the continent is in the lead. Overtaking was in the air: in June the Californian car had missed him by 1,500 units (the Golf was in the lead).

The absolute primacy is the crowning achievement of the vision of Elon Musk, the pioneer of electrification who for years seemed unable to keep his promises. The manager has won the trust of investors, as well as that of motorists. The stock gained another 5% on the stock market (+ 35% from the beginning of the year) also due to the Hertz order. The US rental giant will get 100,000 cars by the end of 2022 with a total cost of 3.6 billion. Tesla’s quotation has soared and is now close to one trillion dollars (950 million billion).

The electrified wave is sweeping Europe, where growth in registrations of these vehicles shot up 44% (221,500 units) in the month against a market that slipped under one million units, just under 965,000 units. In September a year ago, the volumes of diesel cars were still worth 27% of the total, more than double (12%) of those with low emissions. The situation almost reversed with diesel registrations dropped to 17% (167,000) and electrified registrations jumped to 23%.

The absolute market share of the Tesla Model 3 reached 2.6% in September with almost 24,600 license plates (+ 58% compared to the same month of 2019). The Renault Clio preceded the podium, almost 6,000 fewer units with a 27% drop) and the Dacia Sandero, the low cost par excellence (+ 41%). The traditional Volkswagen Golf best seller did not go beyond fourth place (-45%). In the ranking reserved for zero-emission models only, the Model 3 was held behind another Tesla, the Model Y (8,926). Then there are the European Volkswagen ID.3 (8,302), Renault Zoe (6,580) and Skoda Enyaq (5,942). The Fiat 500e was seventh (4,758) just behind the Korean Kia Niro. The Dacia also appeared in this ranking with the Spring, tenth with 4,166 units delivered.

Among the plug-ins, the Ford Kuga (+ 59% on 2020) and the BMW 3 Series (+ 71%) were the only models to have exceeded 3,000 registrations. The top 3 is completed by the Peugeot 3008 (+ 86%) at 2,832). The Bavarian house, which does not offer exactly cheap models, is in the Top 10 hybrid on tap with two other cars: the X5, fourth, and the X3, tenth.

The electrification of the market is proceeding at an equal pace with its “Americanization”: on the other side of the Atlantic more than one car out of two is an SUV, a body shop that reached its highest penetration ever in Europe last September, 46 , 5%.

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