The Lancia Ypsilon dresses up as Alberta Ferretti

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The Lancia Ypsilon represents a great little miracle, because the current version, despite being on the market for 10 years – when most of the models retire after seven due to age and demand limits – is still one of the best-selling cars today. in Italy. In 2021 it was third in the overall standings after the unrivaled Fiat Panda and one step away from the 500. But it is also miraculous that for more than seven years it has been the only model left in the Lancia list but is able to give its brand a reason to exist. most noble. But he will have to work overtime for another couple of years, that is until 2024 in which his heir of the same name, completely new and only electric, will be presented. So it is not even said that that will be the moment of his final and well-deserved retirement: it will depend on how the relationship between the market and battery-powered cars will evolve over the next two years.

Among the reasons for the commercial result achieved so far there is also a precise market positioning, supported by a coherent marketing attitude, which has given Ypsilon the imprinting of the car for chic women, so much so that of the more than three million of units sold since launch, two million have ended up in female hands. And among the various sales support actions, for a tradition inaugurated by the progenitor Y10, there has always been the periodic creation of special series designed in collaboration with famous brands of haute couture or prêt-à-porter. The latest example, in chronological order, is the Ypsilon Alberta Ferretti, studied with the Marche stylist famous all over the world for her creations dedicated to women. In short: a sort of joint venture between “the woman who loves women” and “the car that women love”, to put it in the way of Lancia’s communications managers.

It is an aesthetic reworking of exteriors and interiors compared to the standard model. The launch color, first of all, is an iridescent gray which brings out the pink AF monogram on the front fenders. And these are two characterizing colors of Ferretti’s creativity. If desired, however, the car can also be ordered in white, in a darker metallic gray, in black or even in a two-tone black solution that alternates the glossy finish with the matte one.

The internal linings are in Seaqual Yarn, a recycled quality polyester yarn, therefore sustainable. The black fabrics of the seats are embroidered with contrasting pink continuous thread stitching, which echoes the line used for the bustiers of the Alberta Ferretti collections, and the AF monogram is embroidered on the seat headrests in the same color, which also adorns the steering wheel cup. , the bezels of the air vents, the gear knob, the interior handles and other details on the dashboard.

The protagonist of the advertising campaign is an icon of Italian style like the actress Cristiana Capotondi and in the extended version of the commercial, which has been planned for digital channels, there is also a cameo by Alberta Ferretti herself.

The standard equipment includes diamond alloy rims; the multimedia system with 7-inch touchscreen, digital radio and compatibility with Android Auto and Apple Car Play; the rear parking sensors; the air conditioner and led headlights. The engine range includes the 70 bhp three-cylinder “mille” hybrid petrol engine and the 69 bhp 1.200 petrol / LPG fuel which, with both “full” engines, promises 900 km of autonomy.

The prices amount respectively to 18,500 and 20,050 euros: exactly 1,000 euros more when compared with those of the Gold set-up. But the purchase formulas are varied. For example, with the financing of FCA bank and in case of exchange or scrapping, the price starts from 13,950 euros. Or you can take home a Ypsilon Alberta Ferretti in 36 installments of € 149 per month, excluding the advance, financial charges and the final installment.

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