From South Korea to Norway with… electric. The market of the Scandinavian nation, the main oil producer in Western Europe, is the first in the world where Hyundai will sell exclusively electric cars. The “zero emissions” operation starts in a few hours, from 1 January 2023. The Asian manufacturer thus follows the example of several Chinese manufacturers who have chosen Norway for their electricity offensive: an almost natural option considering the market share of BEVs. In the first nine months of 2022, 79,931 registrations were recorded (-08% compared to 2021) out of a total market of 102,761 units (-20.3%), equal to 78% penetration. Hyundai alone has so far achieved 93%.
Between January and September, Norway accounted for 8% of the total electricity volumes of the European Union countries plus the United Kingdom, Iceland and Switzerland. Only in Germany (273,101), the United Kingdom (175,614) and France (140,967) – the three main markets of the Old Continent (4.2 million new cars registered in 9 months) – were more electric cars sold.
After 11 months, in 2022 the zero-emission car most purchased by Norwegians is the Tesla Model Y with almost 13,000 units (+118%) followed by the Volkswagen ID.4 (just under 9,500) and the Skoda Enyaq (6,219). Building on the success of the Ioniq 5 (4,743), fifth overall behind the BMW iX (5,178), Hyundai (in ninth place among manufacturers this year) has decided to push further on zero emissions also thanks to the “eight years of continuous growth” and after having already eliminated thermal-only vehicles from the list in 2020. Over the past three years, Hyundai has registered 25,000 cars in the country, 92% of which are fully electric.
“We have great confidence in our model portfolio and, now that we have launched the all-new Ioniq 6, the time has come to focus solely on selling 100% electric cars,” said Thomas Rosvold, managing director of Hyundai Motor Norway. In addition to the two Ioniqs, the Korean manufacturer also offers the zero-emission Kona compact SUV of which the first images of the new generation were recently released, which will be both larger, more elegant and more dynamic than before. “Without forgetting the other innovative models arriving in the next few years: we are ready for a fully electric future,” recalled the manager.