“The Shape of the Future” is the name of the exhibition inaugurated last May 20 at the National Automobile Museum in Turin, dedicated to Pininfarina. It consists of sixteen exceptional cars, which demonstrate the ability of the Piedmontese firm to imagine the future and shape it by anticipating the times and setting trends. A selection of research prototypes, dream cars and exclusive cars that testify to the genius expressed by the most famous Italian design atelier in the world over the course of three generations and over ninety years of history. A design approach that, by combining style and function, has marked the evolution of the automobile. With the concept cars, Pininfarina showed the world fascinating formal and technical solutions, four-wheeled fantasies, created to bewitch international motor shows, but bearers of solutions designed for the mobility of the future.
Other times Pininfarina has focused on aerodynamic shapes, technologies and alternative materials capable of making means of transport lighter and less polluting. From this unparalleled path of innovation that spanned almost a century, “La Forma del Futuro” was born, an exhibition that will remain open to the public until 12 September 2021. The spectators are guided by an exceptional audio guide with the voice of President Paolo Pininfarina. To access his video stories, just scan the QR codes located along the exhibition path with your smartphone. “On such an important anniversary for our company – explains President Paolo Pininfarina – we focus on the masterpieces that represented a leap forward in the concept of the automobile. Design has the ability to improve people’s lives and provide the answer to imagine a new future. This is our mission, and it will also be for the next ninety years ”.
The founder Pinin Farina already in 1936 embraced the cause of modernity with the Aprilia, with the Cisitalia 202 and with many Ferrari, Lancia, Alfa Romeo and Rolls-Royce models. The attitude to innovation is inherited from his son Sergio Pininfarina, who in 1972 decided to build the first Wind Tunnel in Italy, talking about concepts such as efficiency, emissions and eco-sustainability, then re-proposed with countless prototypes such as the Ecos of 1978, the first with electric traction, or the CNR, awarded the Compasso d’Oro. In the 2000s it was the third generation to push on innovation. Andrea Pininfarina launches a series of research projects on the shapes and technologies of the future, such as the BlueCar electric city car and the spectacular Sintesi. The current President, Paolo Pininfarina, takes up the baton with projects that make environmental sustainability a flag, from the Nido EV and Cambiano electric concepts to the first H2 Speed hydrogen track car, up to the Battista electric hypercar, which will become a small series produced in the Pininfarina atelier in Cambiano.