A multi-technological approach for the energy transition and the neutrality of CO2 emissions by 2040. These are the cornerstones of Toyota’s strategy in Italy, as explained by CEO Luigi Ksawery Luca’ during the press conference at the Rome headquarters of Toyota Motor Italia «As a leader in electrification for 25 years, we demonstrate an extraordinary commitment to imagining and developing what is needed to overcome this challenge. All this through the constant contribution to the creation of a sustainable and inclusive society, with innovative and electrified mobility solutions and new services, to allow everyone to move without barriers and limitations, in total safety and respect for the environment, without leaving behind Nobody”. This commitment takes shape in the vision called ‘Let’s Go beyond’ which includes both electric vehicles and the use of hydrogen.
“What we are experiencing today with regard to energy supply makes the multi-technological approach that Toyota pursues in its electrification strategy increasingly important, in order to be able to offer a wide range of solutions” continued Luca’, emphasizing that innovation is a key feature of Toyota services as well. The WeHybrid ecosystem is an excellent example of this, which makes the user a true ambassador of hybrid technology as he witnesses the real benefits that derive from its correct use. Another example of this strategy is Kinto, the Japanese Group’s brand dedicated to shared services, ranging from long-term rental to flexible subscriptions, from car sharing to car pooling and multimodal apps. The mobility solutions available cover a period of time ranging from a few minutes to 72 months and are designed for the needs of individuals, companies, communities and institutions.
«Our car sharing solutions, with the exception of that of Venice where cars can be picked up and dropped off at specific points, all have the dealerships as a reference, where the customer can rent a car for the time he wants or as a replacement vehicle . The usage and profitability rates are high, and in the coming years will be implemented by more and more dealerships» explained Luca’, who then gave an overview of the new services «The Kinto Flex formula provides for a subscription within which c ‘is flexibility and you can even change the type of car. Kinto Join and Kinto Go are two service-based solutions. The first is dedicated to companies that have limited parking spaces and helps employees travel together by sharing their own car, obviously of any brand. Basically, those traveling together can access the car park. The second is a multimodal aggregator that through a single platform allows you to book any type of trip regardless of the means».
Then Luca’ made a broader reflection «The goal is to create a mobility ecosystem, which also goes beyond the car. I conclude by saying that we are not afraid to sell fewer cars and we know that through these solutions the rate of use of cars will become higher». Lastly, as far as hydrogen is concerned, Toyota has been committed for thirty years to the goal of combining fuel-powered electric vehicles with battery-electric vehicles. Hydrogen is an unlimited resource present in an inexhaustible form in nature, which allows the storage, in gaseous, liquid or solid form, of energy produced from renewable sources in a safe way and for a long time. The problem is the almost total absence of refueling infrastructure, while with regard to products the situation is different, given that since 2014 Toyota has delivered 21,000 Mirais all over the world, of which about 10% in Europe.